There is a rising tide of enthusiasm and capital for environmental, social and governance (ESG) investing. However, the good news about ESG is also the bad news: The concepts are broad enough to be subjectively interpreted to include almost anything, and many companies succumb to the temptation to hide the ordinary under the green banner for a variety of reasons. This phenomenon is called “greenwashing.”
[Forbes] The Fifth Dimension Of ESG Investing
Real impact requires real work.