Motivation is defined by psychologists as a need or desire that energizes and directs behavior toward a goal.
Drive is an essential factor in anything we do. It is what gives us a strong desire to succeed in the goals we set and need to succeed in. When we are inspired, we tend to gain momentum and produce more when performing. Without drive and motivation, we may find that we would need much more effort or skill in order to accomplish the tasks at hand. This goes for various aspects within our lives – be it in school, day-to-day activities and work. Promoting a desire to succeed within your organization by employees is important in reaching your organization’s goals.
The Purpose of Motivational Speakers
Geraldine Jensen explains in her article how, “in the corporate world, motivating employees is not that easy. This is why many companies are hiring speakers to help them motivate their workforce.”
Which is why Leanne Cannon notes that, “If you want your business to thrive, you need to keep your employees inspired… An influential motivational speaker has the ability to impact and breathe new life into your employees. For a motivational speaker to have an impact on your employees, they will need to possess the following attributes: engaging, empathetic, authentic and confident.
“The ultimate goal of a motivational speaker is to change people profoundly on an emotional and/or mental level, and to help them make some kind of professional or personal change in their lives and within themselves. People naturally tend to focus on all their problems, and the motivational speaker will help an audience to focus on the many opportunities instead, by using any number of persuasive speech tactics to inspire and motivate.” – (Career Explorer)
What Can a Motivational Speaker Bring to the Table?
Gordon Tredgold, an international speaker and published author listed a few factors on what Motivational Speakers can impart to your employees and how they can help your company grow:
- Shifting perspectives – Hiring a motivational speaker can be a great way to reduce bias and get through to your team. Most times, teams are more open to listen to someone from the outside with a different perspective.
- There is always more to learn – An important goal of a motivational speaker is to impart new skill sets or ideas and introduce new techniques to their audience. In this article, it is emphasized how motivational speakers not only tell stories, they also present a proven system and real life experiences that have led to success and shares how they have moved forward from point A to point B.
- Drive – Effective motivational speakers can enable their audience to leave with key takeaways that will help them build goals and feel inspired, empowered, and ready to take on more tasks as a team and as individuals.
- Shows that you care – Creating opportunities to learn new knowledge and technique for your employees shows that you take their career growth to heart. Investing in your team not only strengthens your business, it also strengthens the people that help you run it.
Read more here: 5 Ways A Motivational Speaker Can Help You Engage Your Teams
The Importance of Motivational Speakers
It is essential for businesses to constantly reevaluate their business strategies and goals in dealing with the external changes in their market dynamics in order to maintain its relevance in their present competitive environment, especially those that could affect their business operations. Dealing with changes can be challenging especially within teams. This is where an effective motivational speaker can be of most importance, as they can be a good unbiased mediator and provide new perspectives that can create a better environment for you and your team in a personal and constructive way.